I can see where the threat to traditional methods comes from. In fact it’s hard to ignore it. The digital world brought on by new technologies is more than a simple trend, it defines the world. The beauty about it is how global it can make things. Networking knows no boundaries and has allowed a great access to broad cultural practices. For example a publication that once upon a time was only distributed in its nation of print can now have distribution worldwide online or through an app. It’s hard to argue against that. However the digitalisation of the world as we know it has reduced the need for print. Personally I don’t think this means the end of print though. While it has been reduced it’s not going to die out. People will always have a desire to hold something printed on paper be it a book, magazine or otherwise. It’s human nature to want a physical link with the world rather than just staring at a screen.