Having said that, it is obvious that in other contexts print media is truly dying out. For example newspapers are constantly struggling with making ends meet. The advantages of a purely electronic means of distribution such as faster updates, no shipping or printing logistics and of course a larger worldwide market are great, and the costs for running an ad will surely have to increase as the market increases.
Regardless of this, newspapers don't really have a choice in the matter. Looking over the past 10 years print media sales of newspapers have been declining substantially. In the UK the top 10 national newspapers have declined in print media sales by over 20% while online sources have been steadily increasing. Statistics like these are also seen in Australia and America.
People do not want to buy printed newspapers anymore and suppliers will have to respond to it.