American Graphic Design.
Paula Scher was born 1948, Washington, D.C. In her career she has worked for broad range of clients such as Citibank, Bloomberg L.P., Bausch & Lomb, Coca-Cola, Time (magazine), Tif
fany & Co. and so on.
In the 70s Scher worked for CBS Records and Atlantic Records, designing album covers. Her favorit album cover is the one for Eric Gale, and the album Ginseng Woman. The illustration is by David Wilcox.
“His work would be nearly impossible to produce within a large corporate structure today. The approval process involves too many people, all of whom are too nervous to allow an illustration to be commissioned without seeing something similar already in existence.”
Keedy is a teacher at the California Institute of the Art since 1985. He has designed the type Keedy Sans in 1989.
Keedy contributed to Emigre magazine in the twenty years of it publications. As a typographic designer he also writes a lot of essays fo
While Keedy jumped on to the digitalisation of type, Scher refused it for a long time, she had a distaste for the Swiss International Style. She said, “the act of organizing the Helvetica type-face on a grid reminded me of cleaning up my room”.