The World Bar is located in Kings Cross and is a popular venue for young people many nights of the week. The old website for The World Bar was very modern, using simple colours and large amounts of white space to create a sense of effortless design. This style guide looked great and worked well for a number of years. However, the main problem with this style guide was that it would better represent a design agency rather than a hip nightclub. The use of sharp sans-serif fonts such as Futura, and the soft palette colours added to this over designed feel.
The World Bar is situated inside an old four storey Victorian terrace house, with skinny stairways and small bar rooms on many of the above levels. The new style guide for the venue compliments this very well. The new website is set out in a rough grid configuration, which is filled with hand drawn posters and happenings promoting the venue. The simple colour palette of red and blue contrast well to each other, as each icon stands out from the page. The background pattern is has a Victorian feel, yet adds to the retro, sketchy nature of the style guide. The recent design for The World Bar is much more suitable and represents the venue very well. The gird structure allows for easy updates whilst maintaining control and consistency.
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