Traditional printing styles and techniques have, and still provide fantastic, visually effective print outcomes. This can be seen in this great letterpress poster, where the colours and visual hierarchy of the type are clear, eyecatching and therefore strong examples of visual communication. Letterpress printing set a high standard of creative use of typography for design layouts and grids. However it is apparent that with older print methods such as letterpress, the text and image layouts (ie. visual hierarchy) are much less easily manipulated or changed by the creator. As a result, the more basic geometric grid systems and formatting must be abided by, and the opportunities for fixing or adjusting the print are limited unless chosen to start the process again.
However, development of digital technology has exceeded these limitations (arguably to some, for the better). The Mad Mex website demonstrates the development of digital technology being used for creating layouts and grids online and in an interactive way for viewers.
The site displays the quirky movement of images, type, colours, etc. It combines a somewhat traditional printing aesthetic previously seen many times for publications in the past, with a contemporary medium. The digital technology allows for more playful experimentation with the format of grids and visual hierarchy and thus successfully achieves an engaging visual presentation, whilst still upholding that particular emphasis and attention to typography. Enter their website to check out it out yourselves and for some good times: http://www.madmex.com.au/
Great visual examples
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