Rockwell

Originally the Rockwell typeface was designed in 1910 by the Inland typefoundry, which was called Litho Antique and since then it has been redesigned quite a few times. The Monotype Foundry’s design studio produced its version of a serif typeface, Rockwell. Often confused with Stymie Bold in today society, Rockwell was redesigned in 1934; Where Frank Hinman Pierpont supervised those under him in the studio where they are accountable for many improvements in printing technology such as the first fully mechanical typesetter, the Monotype Machine.

Rockwell is one of the few typefaces which are geometric where the upper and lowercase O is appears to the human eye as a circle rather than an ellipse. Rockwell has quite heavy serifs with no bracketing making the typeface quite easy to read. The stroke weight is often quite heavy as the typeface’s use is commonly found on posters and headlines, however with nine weights it can be used for a various amount of applications varying from Companies such as Guinness and Docklands Light Railway during the 80’s and 90’s to games such as Konami’s arcade game; Beatmania III to street signs in society today.