Didot is a modern typeface with serifs, which was created and redeveloped throughout the period of 1784 – 1811. It was first designed and produced by Firmin Didot, where he cut the letters and casted them as type in Paris. His brother, Pierre Didot, extended the possibilities of the Didot typeface and used the types in their printing.

The unique appearance of Didot catches the eye, as they utilise strong and heavy vertical strokes and thin horizontals for the type, creating a beautiful contrast within each letter of the typeface. The serifs on each letter are very thin, flat and unbracketed, except for the vertical ones, which are the slightest bit thicker. Didot uses large, vertical counters in an elliptical shape, keeping the letters in proportion. The upper case of the Didot typeface illustrate a much more defined appearance in terms of proportion, where they are even and square where possible.

All these design features contribute in creating Didot to be such a special and distinctive typeface, and it is suitable for many applications. Because of the unique serifs and the attractive contrast of the verticals and horizontals, Didot appears as neoclassical type. Therefore, it has great potential to be utilised as text associated with people of a sophisticated class level. For example, Didot is a great typeface to be used as the title of book or a magazine, where the content is targeted for people of this class. Didot sets itself apart from other typefaces, being unique in its own level. It juxtaposes with Helvetica, which looks less sophisticated and is suitable for a more diverse range of applications.

An example in the application of the Didot typeface is evident in Harper's Bazaar Magazine. Not only does it utilize Didot to be the type of the cover, but as many other subheadings within the magazine too. The choice of typeface has allowed the name Bazaar to appear much more profound, and professional for being consistent throughout the magazine. Since Didot has such a classic appearance and feel for sophisticated class levels, it has taken Bazaar to this exact level. Didot has evidently been successful in its application in society and has such great potential to bring back all classic concepts in the media.