Tuesday, July 26, 2011

Eurostile --[Louis.00]

Hi Guys, my post is on Eurostile.
Sometimes misspelled as Eurostyle, it is a geometric sans-serif typeface designed by Aldo Novarese in 1962. Novarese originally made Eurostile for one of the best-known Italian foundries, Nebiolo, in Turin.  
You often see it in Logos like "fcuk" and sometimes sci-fi posters with a retro theme?(sorry if that didnt make any sense) maybe cuz Dr. WHO used it in the credit?? Anywayz, before it was digitalised into post script by ADOBE, the round corners were more exaggerated and glided across pages with grace, then it became flattened and less fun. Eurostile deserves to be outlined in vector, not resterised in pixels, so to preserve its round curves without antialising.
But still got more character and charm than the over used cliche that is helvetica. Like the slightly different Square721 has been used alot on album covers like U2's, it's a display font that "poses" perfectly but doesn't read well , (like the supermodel transformer chick, excellent in photos, atrocious in film),  while the digits of Eurostile are stamped on Canadian Money.

Counters are rectangular with round corners, the stems are straight vertical like steel tubes used in Bauhaus furniture I guess?  Its simplicity can be captivating.

Well, Eurostile was developed, because even though the similar Microgramma came with many different weights, it was only in upper-case. A decade after Microgramma, Novarese remedied this with the creation of Eurostile, which added lower-case, a bold condensed variant and an ultra narrow design called Eurostile Compact, for a total of seven fonts.



reference

http://iloveeurostile.com

http://en.wikipedia.org/wiki/Eurostile

Stawinski, G (2010) Retro Fonts, London, Laurence King

1 comment:

  1. To me Eurostile epitomises typographic modernism circa 1964 ;-) Nice post on a great typeface Louis! You captured it well.

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